Blog Introduction: Have you thought about writing and publishing a coloring book on Amazon Kindle Direct Publishing (KDP), but aren’t sure what niche would be most profitable? Niche research is a important first step to take before investing time and money into creating a coloring book that may not sell. In this blog post, we’ll give you an overview of how to do niche research for your KDP project so that you can increase your chances of success.
What is a Niche?
A niche is a segment of the market that has its own unique needs and wants. When it comes to coloring books, there are many different niches you could choose to write for, such as mandalas, animals, landscapes, etc. The key to successful niche research is to choose a niche that is specific enough that you can be the go-to authority on that topic, but not so specific that there’s no market for it.
For example, let’s say you wanted to write a coloring book about Komodo dragons. While this may seem like a good idea at first, upon further research you may find that there’s not enough interest in Komodo dragons to warrant writing an entire coloring book about them. On the other hand, if you chose to write a coloring book about mandalas, you would likely find there’s quite a bit of interest in this topic (as evidenced by the fact that there are already many mandalas coloring books on the market).
Why Is Niche Research Important?
Niche research is important because it allows you to validate your idea before investing time and money into it. By doing niche research upfront, you can save yourself a lot of heartache (not to mention wasted time and money) down the road.
Niche research will also help you better understand your target market so that you can tailor your marketing efforts accordingly. For example, if you’re writing a coloring book for adults who are struggling with anxiety, you’ll want to market your book differently than if you were writing a children’s coloring book about animals.
How To Do Niche Research for Your KDP Project
There are many different ways you can go about doing niche research for your KDP project. Here are some of the most common and effective methods:
1. Look at Bestseller Lists: One of the easiest ways to see what kind of demand there is for certain coloring books is to look at Amazon’s bestseller lists in the relevant categories. To do this, simply go to Amazon and type in “coloring books” (or whatever other category/keyword you’re interested in). This will bring up a list of all the bestselling coloring books on Amazon. You can then scroll through the list to get an idea of which topics are selling well and which ones aren’t.
2. Use Amazon Keyword Tools: Another great way to gauge demand for certain topics is by using Amazon keyword tools such as Book Bolt. These tools allow you to see how many people are searching for certain keywords on Amazon (which gives you an idea of how much demand there is for those keywords). You can then use this information to make informed decisions about what topics/niches are worth pursuing with your KDP project.
3. Talk to People In Your Target Market: Another great way to get an idea of what people want is by simply talking to people in your target market and asking them what they would like to see in a coloring book. This method can be especially effective if you don’t have any prior experience with KDP or publishing in general. You can find people in your target market by joining relevant Facebook groups or forums, or by attending meetups or conferences related to your niche/topic.
4. Look at Google Trends: Google Trends is a tool that allows you see how often certain keywords are being searched for on Google over time. This can be helpful in gauging interest in certain topics/niches over time so that you can decide whether or not they’re worth pursuing with your KDP project.
Narrowing down your focus to write a color book within a specific niche can be daunting, but luckily there are steps that ensure greater success! Utilize these tips Niche Research for Kindle Direct Publishing Success from Metric Marketing’s professionals today!