If you want to skyrocket your Amazon Merch sales, uncovering profitable niches through keyword research is crucial. By determining hidden niches and overlooked opportunities, you can create designs that stand out in the crowded marketplace. In this post, I’ll break down keyword research strategies to help you reveal low competition spaces where people are actively searching for products.
Leverage Amazon’s Search Bar for Ideas
Amazon’s search bar is an excellent free tool to start researching niche ideas and long tail keywords. Remember – think about what phrases and keywords customers will actually be searching for to find your shirts and other Merch products.
I walk through a demo search starting with “Hanukkah.” By adding additional terms like “gnomes”, “shirt”, and more, you can go down a research rabbit hole to find sub-niches and inspiration. Look at the Best Seller Rank (BSR) to identify current high-demand spaces to potentially compete in. The goal is to find keywords with low search results and possible room for new designs.
Use Merch Informer’s Keyword Tools
While manually searching is helpful, using keyword research software like Merch Informer can surface lots of targeted, low competition phrases and ideas you’d probably never uncover otherwise.
I showcase Merch Informer’s “Keyword Finder” tool, entering a starting keyword like “Hanukkah” again to populate related keywords and search volumes. The data reveals surprising niches like “Hanukkah cow”, inspiring new directions to explore. You can filter and search for long tail keywords to create for, with data on Amazon competition and demand.
Check Trademarks Before Designing
Once you find enticing niches, make sure to verify trademarks before designing products. I demonstrate how Merch Informer’s free Trademark Check Chrome extension lets you easily validate phrases. And you can set up automated alerts for multiple keywords rather than checking individually. Don’t create first and risk rejection or issues later!
Bring Designs to Life with Merch Tools
After selecting a niche and phrase to target, such as “Happy Chrismukkah”, I showcase how Merch Informer’s design studio helps swiftly turn ideas into reality. With tons of graphics, templates, editing tools, and more, you’ll have an amazingly simple time creating quality designs from start to finish.
Conducting thoughtful keyword research is indispensable for discovering unique niches and successfully selling on Amazon Merch. Use the tips in this post to go from overlooked to overbooked! Let me know if you have any other questions in the comments.
RJ Martinez 